Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Figuring Out If Sport Sponsorships Are Right For Your Company
Posted on December 14, 2017
Determining which marketing methods your business should be investing in can be a tough call. You may find yourself asking “How do I know this is the right choice and will yield the engagement we are looking for?” Or perhaps something else along the lines of “is this method in-line with my brand and my overall…
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The Difference Between Sports Marketing vs. Traditional Marketing
Posted on September 25, 2017
The heart of every business lies within its marketing. You can’t have a successful company if no one knows who you are, or what services you offer. This is where marketing comes into play. We are familiar with traditional marketing tactics such as newspaper ads, billboards, television, and radio. But how is traditional marketing tactics…
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What Is a Register To Win Promotion?
Posted on August 21, 2017
Register To Win Promotions And How They Grow Your Business Have you found yourself wondering “How can I get new leads?” or “How can I get more people to visit my business?” These are common concerns in the business world, trust us- we have all been there. If you find yourself thinking this too often…
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Are Those Sharks In My Coffee, Or Just AR?
Posted on April 21, 2017
Just a few days ago Facebook launched a new camera platform for developers that pushes augmented reality forward. Augmented reality (AR) plans to change the way we interact with photos, restaurants, museums, sports, and for all its worth- life. It takes your basic 2D photos and transforms them into 3D and/or 360-degree photos. At the…
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Land O’ Frost
Posted on April 10, 2017
Land O’Frost lunch meat joined the Knox Sports Marketing team in 2001. Using a grassroots marketing approach, we aided them in the sponsorship of numerous youth sports teams in their top markets. Since their joining, we have been able to successfully execute years literally thousands of youth league contracts, spanning over 21 markets in the…
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Why One Time Won’t Fit All When It Comes To Facebook Posting
Posted on March 16, 2017
We’re all guilty of searching relentlessly for “The best time to post on social.” If you say you’ve never done it, well there it about a 100% chance you’re not telling the truth. There has been study after study to try and identify the best time to post & what times will yield the most…
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Olympic Takeover: Under Armour
Posted on August 12, 2016
The Olympics are in full swing and a week in the United States is living on the podium with fans in Rio from other countries probably sick of our anthem. But what brands are bringing home the gold when it comes to Olympic branding opportunities? Tough to argue that the current stars of the Games…
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#MoreOlympicIssues
Posted on July 29, 2016
Without actual games to discuss, sports media has been filing Olympic time slots ripping the Rio game and their organizers for every imaginable future malady. As fun as it would be to pile on, a much more intriguing battle is happening in the social atmosphere surrounding these games and they are bringing attention from different…
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Twitter: Changing the way sports are viewed… Well, Trying.
Posted on July 12, 2016
Recently Twitter has been expanding its mini-blogging platform to new heights. A partnership with Periscope and new updated features coming out monthly keep Twitter in one of the top spots when it comes to the social media platform competition, possibly bringing live sports on Twitter. In an all-out effort at World social domination, Twitter has…
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Big Wins for Nike
Posted on June 23, 2016
It has been a few days after the NBA Finals and people are still on the Cavs’ bandwagon, rightfully so. The Cavs made Final history coming back after being down 3-1 to the Warriors along with LeBron James and Kyrie Irving hitting record-breaking stats. Not only did they make NBA history, but the team made…
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