What we would change if we ran the NCAA

Posted on October 7, 2024

What if Paul and Brandon were in charge of the NCAA?   The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA?  It might look like making some changes to…

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College Football Opening Day Stories with Paul and Brandon

Posted on September 20, 2024

Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…

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Where is NIL headed?

Posted on August 30, 2024

Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…

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Meet our fall intern!

Posted on August 29, 2024

My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…

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Traditional vs. Sports Marketing Agencies

Posted on August 5, 2024

In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization.  As the industry has evolved the complexity…

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Finding Success With Small Budgets in Sports Sponsorships

Posted on July 25, 2024

In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way.  Maximizing Limited Dollars…

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The Evolution of Digital Assets in Sports Marketing

Posted on July 18, 2024

Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…

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Maximizing Large Local Clients

Posted on July 10, 2024

In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…

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Using Mascots in Sports Sponsorship Deals

Posted on July 8, 2024

With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences.  Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…

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ROI in your sports sponsorship deals

Posted on June 26, 2024

When working with clients to create sports sponsorships, it is crucial to demonstrate measurable success. In recent times, nothing is more important to sponsors than the return on investment (ROI). Over the years, the methods to evaluate and maximize the ROI have changed substantially. Sports marketing itself has evolved and now is treated like any…

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