First it was removing the follow tab, now Instagram is taking away the likes on photos. Why this big change? It’s a bold move for a platform that revolves around people sharing their day-to-day activities and accumulating likes. What does this new change mean and...
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness takes can take a toll on anyone, especially those in the spotlight and that are...
Hi everyone! My name is Taylor Livsey and I am the newest intern at Knox Sports Marketing. I am currently a senior studying marketing at the University of Tampa, and a member of a sorority called Sigma Delta Tau. Living in Tampa, Florida these past...
Fans are cheering. Faces are glued to tv screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back! Teams have been in preparation. Training days, workouts, practice games all led up to the kick-off of football season. But how have marketing teams...
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight, to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more...
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than...
Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phone and laptop. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed?...
It’s no secret that we live in a tech savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years...
Sports. Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion...
The face of sports is ever changing, and so are the fans. Especially for fans in the millennial generation. For our generation, getting fans in the door is not easy. Ticket sales may be lagging with some organizations, but TV viewership numbers show us that sports...