Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Cancel the Olympics?!
Posted on June 8, 2016
Some may think canceling the Olympics is impossible, but it’s the Olympics! However, it is time to seriously consider the situation. Should they cancel the Olympics? It is no secret that the Zika virus is rapidly impacting people all over the world and with the Summer Games in Brazil, a country heavily infested with the…
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New York Yankees’ Make Change After Decades
Posted on June 6, 2016
The New York Yankees are arguably one of the most, if not the most, recognizable brands in the sports market. Their iconic yet simple uniforms have been the same since the 1930’s with some minor changes in the 70s. It is clear that the Yankees are not change enthusiasts. But the New York Yankees are…
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NHL Expansion Versus Relocation
Posted on August 7, 2015
For the first time in forever (actually the year 2000 but I was 10 so it was forever ago) the NHL is looking to expand league membership by two teams. This comes at a time when the NHL is firmly back on its feet after a couple of lockouts and a less-than-memorable TV stint on…
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Steph Curry, On Top Of His Game
Posted on February 17, 2015
Steph Curry, is the hottest name with the hottest hand in the NBA. Steph Curry is having a year for the ages. This one-time college folk hero from Davidson who was a ‘product of the system’ has been shining on basketball’s highest stage and is poised for Super Stardom. Nowhere was this more evident than…
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Tiger’s Still Up When He’s Down
Posted on February 6, 2015
Tiger Woods is still on top, even when he’s not. Yesterday Tiger Woods withdrew from the Farmers Insurance Open at Torrey Pines due to aggravating a lingering back ailment. This is the 3rd time in his last nine tournament appearances that Tiger has had to withdraw from competition. Tiger has not won a Major championship since…
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3 Sponsorships the Warrior Dash Is Missing Out On
Posted on February 5, 2013
I did the Warrior Dash over the weekend. I highly recommend you do it if you’re looking for a fun, dirty, and exhausting Saturday outside with your friends. The Warrior Dash brand is strengthening as they continually draw thousands of people out to fields all over the US, New Zealand and Australia. It’s no wonder that…
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Should Companies Sponsor Big Brother Coverage in Sports?
Posted on January 23, 2013
Should players clean up their acts in order to be allowed a sponsorship? After hearing about an on and off-court verbal incident with Carmelo Anthony and the visiting Kevin Garnett, the New York Knicks decided to use their sophisticated in-arena recording devices to tape all the in-game banter. Deemed a preventative measure by the home…
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Why the NCAA’s Decision is Killing Miami
Posted on November 8, 2012
Without an investigator stepping foot on the campus of Penn State University, the NCAA handed out the worst punishment since SMU. Meanwhile, in Coral Gables miles of paperwork have been collected about supposed transgressions that have occurred over a tremendous period of time and involving multiple athletes, administrators, and recruits. They’ve been twisting in the…
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Come on Ump! Bring on the Sponsorship Dollars
Posted on October 16, 2012
Should the MLB seriously consider using instant replay more in Pro Baseball? Well…umm…yes. Not only would this help the game, but also would bring in more sponsorship dollars for MLB teams. The world’s most popular baseball franchise, the New York Yankees, got jobbed by the umps on Sunday night. This should serve as the final…
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Say It Ain’t So! NBA Jersey Sponsorship?
Posted on October 10, 2012
Recently, the NBA has been public with their desire to make the last brand money grab and place corporate logos on the jerseys of their member teams. It will be interesting to see the outcry that this brings because, in the Universe of the Big Four US sports, the game jersey has seemingly been the…
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