Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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Exploring High School Sponsorships
Posted on June 23, 2022
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…
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Sponsorship Execution in Basketball
Posted on June 23, 2022
When looking at sports sponsorships in college it is important to know the difference between basketball and football. The amount of fan engagement, volume of ads, and money spent on sponsorships is quite different between the two. Overall, football in comparison to basketball has more hype in the college sports realm. Once July hits the…
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The Death of Radio is Greatly Exaggerated
Posted on June 22, 2022
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…
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TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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Meet Our Summer Intern!
Posted on May 10, 2022
My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a degree in sports management and I am also working to…
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Integrating Sports Sponsorships with Universities
Posted on March 24, 2022
In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…
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Why baseball and softball sponsorships are on the rise
Posted on October 4, 2021
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…
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Meet our fall intern, Candice!
Posted on September 14, 2021
My name is Candice Lovelace and I am the fall intern at Knox Sports Marketing! I am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing and I…
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