Sponsorship Renewals

Posted on June 23, 2022

Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…

Read More

Exploring High School Sponsorships

Posted on June 23, 2022

Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…

Read More

Sponsorship Execution in Basketball

Posted on June 23, 2022

When looking at sports sponsorships in college it is important to know the difference between basketball and football. The amount of fan engagement, volume of ads, and money spent on sponsorships is quite different between the two.  Overall, football in comparison to basketball has more hype in the college sports realm. Once July hits the…

Read More

The Death of Radio is Greatly Exaggerated

Posted on June 22, 2022

Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…

Read More

TV Programming and Summer Promotions

Posted on June 16, 2022

Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…

Read More

Intellectual Property Rights

Posted on May 17, 2022

Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks.  First, not everyone is allowed to use a school or team’s logos or marks. The team…

Read More

Meet Our Summer Intern!

Posted on May 10, 2022

My name is Ryan Arnold and I  am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a degree in sports management and I am also working to…

Read More

Integrating Sports Sponsorships with Universities

Posted on March 24, 2022

In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…

Read More

Why baseball and softball sponsorships are on the rise

Posted on October 4, 2021

There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…

Read More

Meet our fall intern, Candice!

Posted on September 14, 2021

My name is Candice Lovelace and I am the fall intern at Knox Sports Marketing! I  am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing and I…

Read More

Want to learn more?

Let the team at Knox Sports negotiate the best value for your sponsorship contracts.

Get Started Today