Case Studies

Sports marketing works! The case studies in this section are so impressive they are hard to believe. Did 146,000 people really walk into a furniture store? Better yet, did 13,000 people willingly walk into an insurance agent’s office? The answer is yes!


We are the very best at getting the most value for our clients’ money. Our Case Studies speak volumes.

Wimmers Meats partnered with Iowa to collect new data and increase brand awareness through a digital game!

A full-service regional bank headquartered in Columbus, OH with a network of over 950 branches operating across eight Midwestern states. Huntington has sponsorships all over their region, but no consistency of purpose or goals. Knox Sports was brought on to change this and remake their sports sponsorship execution.

An insurance company dedicated to serving only the state of Michigan, Farm Bureau Insurance brought on Knox Sports to improve the value and effectiveness of their sports sponsorship contracts.

Furniture company normally focused on women 25-54 in a competitive market looking to grow sales through trackable traffic builder.

National document support service company, based in Florida, with over 30 years of experience. Turned to Sports Marketing to promote their College Wall Art Brand.

A fast casual restaurant based in Auburn, AL that was founded in 2008.  With over 60 locations and adding 30 – 40 additional stores per year, it was ranked #37 in America’s Fastest Growing businesses.

Hooters brand has grown into an international sensation, with more than 420 Hooters in 29 countries.

Based in Jacksonville, FL, BI-LO is a grocery chain with locations in North Carolina and South Carolina. With intense grocery competition in these states, BI-LO utilizes aggressive sports marketing to create a point of difference in the marketplace.

A national corporation that was 7th largest in the Lunchmeat Category. Had no brand recognition, even in strong penetration markets. Demographics dictated targeting families with kids ages 4-10.

Since 1952, Texas Farm Bureau Insurance has been protecting customers’ moments-the big, the small, and the everyday.

Virginia529 started in 1994 when the Virginia General Assembly authorized a program to help citizens save for the increasing costs of higher education.

Founded in 1925, Winn-Dixie employs more than 35,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi.