Today, Beef ‘O’ Brady’s® is one of the fastest growing kid friendly restaurants in the country. Some call it the “Luck of the Irish.” Jim would call it a darn good dream that took a lot of hard work.
Goals
Franchise Restaurant Chain that has stores throughout the Southeast with very limited budget. They want local branding and opportunities for individual franchise owners to feel like their stores are directly impacted by the sponsorship program.
Increase branding, sales and traffic with non-traditional and budgeted spending. Build email database in market to push special offers.
Execution
Create tailored relationships with college and minor league teams that can deliver trackable increases in traffic and database.
University level sponsorship of Away Game Watch Parties to bring fans into several franchise owners stores and offering the first 20 fans prizes for attending.
Sales were up during Away game watch parties.
One month paid social campaign twice a year. Register to win Tickets, Prizes and a $50 gift card to Beefs.
Paid campaign delivered 1,100 new names for Football and over 900 for Baseball.
In game promotion for Baseball called Baseball Bingo. Every Saturday home game bingo cards were handed out to fans to play along. If you got Bingo you could bring your card into Beef’s for a Free App. If you didn’t get Bingo you could bring your card in for 10% off.
Results
Stores saw increase in traffic from this promotion.
Want to learn more?
Let the team at Knox Sports negotiate the best value for your sponsorship contracts.
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