National document support service company, based in Florida, with over 30 years of experience. Turned to Sports Marketing to promote their College Wall Art Brand.
Goals
CCM received licensing from the Collegiate Licensing Company (CLC) to produce canvas, wood, and other photo products for seven (7) Universities across the southeast.
With the introduction of this new brand, Knox Sports and CCM felt it was important to create a sponsorship program that focused on two main goals:
- Create brand awareness and interest within the collegiate communities
- Drive product sales
Execution
CCM attended at least one game each season, at each University, and took amazing game day photos that fans’ would be interested in purchasing. CCM then created a personalized website for each University that displayed the canvas, wood art, and photo products available for purchase.
The sponsorship package at each school was used to promote the concept and drive fans to CCM’s website to review products and place an order. Making the most of a limited budget, each sponsorship campaign featured banner ads, social campaigns and video pre-roll.
Results
The increase in awareness of College Wall Art resulted in an increase of sales. These successes motivated CCM to renew all seven (7) properties after the first year. As of 2018, CCM expanded their license to 13 schools.
Through their relationship with the University of Tennessee, CCM obtained Cracker Barrel as a lead distributor of their College Wall Art products. Alumni Hall also jumped on board in targeted cities including Tallahassee and Baton Rouge. A small sports investment became the sales domino that led to a thriving business.
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