The increase in awareness of College Wall Art resulted in an increase of sales. These successes motivated CCM to renew all seven (7) properties after the first year. As of 2018, CCM expanded their license to 13 schools.
Through their relationship with the University of Tennessee, CCM obtained Cracker Barrel as a lead distributor of their College Wall Art products. Alumni Hall also jumped on board in targeted cities including Tallahassee and Baton Rouge. A small sports investment became the sales domino that led to a thriving business.