In 2016, Knox Sports negotiated Farm Bureau Insurance’s first sponsorship contract with the University of Michigan. Farm Bureau and Knox Sports identified one of the main goals of the sponsorship to Capture quality data to provide to agents for potential new business opportunities.
In the first year of the sponsorship, Farm Bureau experienced success with a Register to Win promotion that generated just over 3,600 unique registrations which Farm Bureau distributed to agents as prospective leads. Moving into the second year of the sponsorship, Knox Sports was confident that the number of registrations generated could be much higher. A goal of 10,000 unique Michigan based entries was set for 2017.