The University of Florida relationship has been very successful. Approximately 7,000 tickets have been redeemed in the 2 years of the promotion giving it an almost 50% redemption rate.
Between the three university partnerships, over 3,000 tickets have been freed up to accommodate Farm Bureau members that want to attend college baseball games.
In addition to the above, we created a data capture program at each school and have accumulated over 10,000 names since the program’s inception. These names are provided to Florida Farm Bureau and used as an opportunity for new business.