In 2001, Knox Sports created and began to execute what would become the most comprehensive grassroots youth sports marketing platform ever established in the US. We started in 11 cities across the country, sponsoring multiple teams within an organization in the age bracket of 4-10 and sponsoring several organizations in each market. In the 1st year we ended up sponsoring over 1,500 total teams. The program has continued year after year sponsoring recreational teams in the markets Land O’ Frost has chosen. Currently, this program takes place in 27 cities across the country and they sponsor over 12,000 teams!
What separated this marketing effort from other youth sports initiatives was that this was not a one-time broad brush sponsorship. Knox Sports sends its team out to the actual fields every year to meet with these partner leagues and make sure that the partnership is a mutual success. The money paid to these leagues goes directly to their individual league bottom lines with no National Organizational overhead taking a percentage.