Category: Endorsements
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Integrating Sports Sponsorships with Universities
Posted on March 24, 2022
In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…
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Amazon Wins Exclusive NFL Rights
Posted on May 17, 2021
It has been revealed that Amazon has bought exclusive rights to the Thursday Night Football deal. This means that it will be aired exclusively via Amazon Prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive rights holder for Thursday Night Football. What does this…
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What does the future hold for MLB?
Posted on June 23, 2020
As the world slowly starts to roll into this new normalcy of a post-Coronavirus world, sports are beginning to open back up. College sports are good to go with fewer fans in the stands, NASCAR and UFC have already held matches and events. The NBA is coming to Disney. Yet, MLB is still a heaping…
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NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
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The Rise of Streaming Services + Sports
Posted on January 7, 2020
It’s no secret that streaming services have not only become omnipresent but also a source for excellence in programming in today’s society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and an incredible and attractive variety of shows and movies. There…
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Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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Land O’ Frost
Posted on April 10, 2017
Land O’Frost lunch meat joined the Knox Sports Marketing team in 2001. Using a grassroots marketing approach, we aided them in the sponsorship of numerous youth sports teams in their top markets. Since their joining, we have been able to successfully execute years literally thousands of youth league contracts, spanning over 21 markets in the…
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#MoreOlympicIssues
Posted on July 29, 2016
Without actual games to discuss, sports media has been filing Olympic time slots ripping the Rio game and their organizers for every imaginable future malady. As fun as it would be to pile on, a much more intriguing battle is happening in the social atmosphere surrounding these games and they are bringing attention from different…
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Twitter: Changing the way sports are viewed… Well, Trying.
Posted on July 12, 2016
Recently Twitter has been expanding its mini-blogging platform to new heights. A partnership with Periscope and new updated features coming out monthly keep Twitter in one of the top spots when it comes to the social media platform competition, possibly bringing live sports on Twitter. In an all-out effort at World social domination, Twitter has…
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Big Wins for Nike
Posted on June 23, 2016
It has been a few days after the NBA Finals and people are still on the Cavs’ bandwagon, rightfully so. The Cavs made Final history coming back after being down 3-1 to the Warriors along with LeBron James and Kyrie Irving hitting record-breaking stats. Not only did they make NBA history, but the team made…
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