Client Perspective: Gus’s Fried Chicken

Posted on September 7, 2022

In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…

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Amazon Wins Exclusive NFL Rights

Posted on May 17, 2021

It has been revealed that Amazon has bought exclusive rights to the Thursday Night Football deal. This means that it will be aired exclusively via Amazon Prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive rights holder for Thursday Night Football. What does this…

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Washington Changes Team Name!

Posted on August 4, 2020

In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do.  They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…

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When will fans feel safe in stands again?

Posted on June 4, 2020

We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…

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NCAA Allows For Student Athlete Endorsements!

Posted on May 4, 2020

Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…

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