Category: Renewals
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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How to Sell Sponsorships with Hot and Cold Properties
Posted on August 4, 2022
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…
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How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
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Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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