Idaho Farm Bureau Insurance
Idaho Farm Bureau works with universities, like Boise State University, across the state of Idaho to help raise brand awareness and bring in new leads for their company.
Before our relationship with Knox Sports began in 2013, our sports sponsorship contracts gave us a minimal, passive presence with no real way to measure effectiveness other than attendance and cost-per-thousand figures. Knox Sports, because of their partnerships with Idaho’s colleges and minor-league baseball teams, were able to renegotiate our sports sponsorship contracts to give us ways to measure the effectiveness of our contracts, generate leads for our agents, and provide benefits to our customers. We are grateful for the work Knox Sports does for us and confident that their proven approach to sports sponsorships will help our company attain profitable growth while benefitting our customers