Land O’Frost lunch meat joined the Knox Sports Marketing team in 2001. Using a grassroots marketing approach, we aided them in the sponsorship of numerous youth sports teams in their top markets. Since their joining, we have been able to successfully execute years literally thousands of youth league contracts, spanning over 21 markets in the country. Currently, Land O’Frost is the corporate sponsor of over 375 youth leagues spanning all across the U.S. and has gone from #7 in lunchmeat sales to #3 in the nation.
Grow as we go
Not only have we expanded in the number of teams and markets the Land O' Frost is sponsoring, but we have also evolved to meet the needs of both the clients and youth sports teams. Originally, all the leagues had to do was collect a pre-determined amount of UPC codes from Land O’ Frost packages and submit the UPC codes to their league representative. If the league collects their allotted amount, they will earn extra money for their teams and be able to supply various items to the kids, such as new equipment! As time went on, the deal continued to evolve. We aided in creating a custom app for Land O' Frost where people could get recipes, upload UPC codes, and download coupons. It made things easier for teams to upload their UPC codes as well as provided leads for the client.
Continuing to evolve, we also helped to create a PR inactive where Land O' Frost helps to sponsor PR events for each of their leagues. Each team or league gets the option to choose what PR event they want to host, on behalf of Land O'Frost. The PR community events range from clinics, food drives, and clean-up days, and are catered to each community and its needs. Each year, Land O' Frost will provide an additional stipend to those who hold events, to help partner in those community events.
23 years and still going strong!
Land O' Frost lunch meat has continually found success in the youth sports sponsorship field and continues to evolve. If you would like to learn more about our partnership with Land O' Frost or their youth sports sponsorship, click here!