It's no secret that print media and radio ads are slowly dying. In today's day and age, all forms of marketing are turning to online platforms. With people listening to streaming services and turning to social platforms such as Twitter and Facebook to keep up with news, people seem to be turning away from print and radio. But what does that mean for print and radio media?
According to an article by Fortune.com, out of the almost 500 minutes that people spend consuming media in the average day, only about 16 minutes are spent with a newspaper.
According to DMA. com, 77% of advertisers are using social media. And on top of that, according, to Sproutsocial.com, Facebook ad revenue in the U.S. is expected to outpace total print ad spending by 2019.
But does this mean print and radio are dead?
Not quite.
It simply means that people are adapting to the digital-driven era that we are currently in. They are using social platforms and streaming services to get the latest, up-to-date- facts using their phone. They are straying away from radio and print ads. If radio and print want to survive, they need to adapt. They need to utilize these new technologies before its too late.
For radio, working with podcasts and streaming companies; such as Spotify and the iHeartRadio app will help bring in listeners. People can still listen to the radio station, just on a different platform.
For print, there is several different things companies are doing as well. The main one is switching to a heavily online-based news network. People can still subscribe and get the news, but instead of getting an actual paper, they get it online.
It's a big change for these outdated mediums, but it is a change that will help put them back on the map for news in today's high-tech society.
Social platforms are another way that newspaper, magazine, and radio companies can evolve to today's technological needs. Putting snippets of popular, trending stories and re-directing them to your website, streaming service, or podcast is an effective way to obtain viewers and subscribers.
We’re not saying that print or radio is dead. Yes, it’s slowly declining, but it still has a fighting chance if it can adapt to the digital media-driven age.