Tag: Branding in Sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Say It Ain’t So! NBA Jersey Sponsorship?
Posted on October 10, 2012
Recently, the NBA has been public with their desire to make the last brand money grab and place corporate logos on the jerseys of their member teams. It will be interesting to see the outcry that this brings because, in the Universe of the Big Four US sports, the game jersey has seemingly been the…
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