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college sports Tag

The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along.  NIL was pushed onto the scene before people were ready for it. People around the country...

Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television,...

There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...