Tag: college sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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NIL
Posted on November 2, 2022
The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…
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Coaches Shows
Posted on June 29, 2022
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school’s radio schedule due to the influence that coaches have. Incorporating…
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The Death of Radio is Greatly Exaggerated
Posted on June 22, 2022
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…
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TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
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Meet Our Summer Intern!
Posted on May 10, 2022
My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a degree in sports management and I am also working to…
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Integrating Sports Sponsorships with Universities
Posted on March 24, 2022
In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…
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Why baseball and softball sponsorships are on the rise
Posted on October 4, 2021
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…
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Selling from your alma mater
Posted on July 12, 2021
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can be difficult to set aside your emotions and come…
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Should sports continue the at-home game technology post-pandemic?
Posted on November 4, 2020
It is no secret that sports have changed in 2020. While we are seeing sports slowly start to return, they are nothing as they were. Teams are playing games in “bubbles,” cardboard crowds have replaced human ones, and virtual audiences are where the main focus is. As fans begin to trickle back into the stands,…
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