The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL was pushed onto the scene before people were ready for it. People around the country...
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school's...
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television,...
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. As the sporting industry has...
My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a...
In today's day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built...
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can...
It is no secret that sports have changed in 2020. While we are seeing sports slowly start to return, they are nothing as they were. Teams are playing games in “bubbles,” cardboard crowds have replaced human ones, and virtual audiences are where the main focus...
Over the years there have been a whirlwind of opinions, statistics, and arguments on whether or not student athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in...