Intellectual Property Rights

Posted on May 17, 2022

Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks.  First, not everyone is allowed to use a school or team’s logos or marks. The team…

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Integrating Sports Sponsorships with Universities

Posted on March 24, 2022

In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…

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March Madness

Posted on March 23, 2021

March Madness History March Madness first started in 1939 and quickly became a premier sporting event year-after-year. It is the largest major basketball tournament in the U.S., consisting of six rounds. The first round starts with 64 teams, then dwindles to 32, then they have the Sweet Sixteen, the Elite Eight, the Final 4, and…

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