Tag: sponsorship assets
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Using Mascots in Sports Sponsorship Deals
Posted on July 8, 2024
With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences. Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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