Tag: Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Should Companies Sponsor Big Brother Coverage in Sports?
Posted on January 23, 2013
Should players clean up their acts in order to be allowed a sponsorship? After hearing about an on and off-court verbal incident with Carmelo Anthony and the visiting Kevin Garnett, the New York Knicks decided to use their sophisticated in-arena recording devices to tape all the in-game banter. Deemed a preventative measure by the home…
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