Tag: Podcast
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Hiring and Firing
Posted on May 22, 2025
The effectiveness of a team is significantly influenced by the manager’s ability to hire and, in certain cases, fire its employees, which is a critical factor in the organization’s functionality and success. The Initial Hiring Process and Finding the Right Fit: The hiring process can be long and meticulous, but it is important to…
Read More
Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
Read More
Integrating Sports Sponsorships with Universities
Posted on March 24, 2022
In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…
Read More
March Madness
Posted on March 23, 2021
March Madness History March Madness first started in 1939 and quickly became a premier sporting event year-after-year. It is the largest major basketball tournament in the U.S., consisting of six rounds. The first round starts with 64 teams, then dwindles to 32, then they have the Sweet Sixteen, the Elite Eight, the Final 4, and…
Read More