Meet our spring intern!

Posted on January 29, 2025

My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…

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Work-Life Balance

Posted on November 15, 2024

Work-life balance is something that many of us strive for, yet achieving it is difficult. For those working in sports, where a job often feels like a lifestyle, the battle can be even harder. Through stories of moments in their careers, Paul Sickmon and Brandon Parks share how their journey to find a work-life balance…

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What we would change if we ran the NCAA

Posted on October 7, 2024

What if Paul and Brandon were in charge of the NCAA?   The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA?  It might look like making some changes to…

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College Football Opening Day Stories with Paul and Brandon

Posted on September 20, 2024

Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…

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Where is NIL headed?

Posted on August 30, 2024

Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…

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Meet our fall intern!

Posted on August 29, 2024

My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…

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Traditional vs. Sports Marketing Agencies

Posted on August 5, 2024

In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization.  As the industry has evolved the complexity…

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Finding Success With Small Budgets in Sports Sponsorships

Posted on July 25, 2024

In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way.  Maximizing Limited Dollars…

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The Evolution of Digital Assets in Sports Marketing

Posted on July 18, 2024

Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…

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Maximizing Large Local Clients

Posted on July 10, 2024

In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…

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