Jan 18, 2023
Meet our spring 2023 intern!
My name is Jack Hagan and I am a senior at the University of Tampa on track to graduate in May of 2023 with a degree in Sport Management and...
Blog
Every once in a while, we decide to write something going on in the World of sports marketing.
Nov 02, 2022
NIL
The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL...
Oct 03, 2022
Bowl Games and Hospitality
The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many...
Oct 03, 2022
Integrating Videoboards into Sports
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports,...
Sep 14, 2022
Comparing Selling Music To Sports
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell...
Sep 07, 2022
Client Perspective: Gus’s Fried Chicken
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in Advertising, Branding, College Athletes, Football, Promotions, Renewals., Sports, Sports Marketing, Sports Sponsorship
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In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with...