The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many...
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports,...
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell...
In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with...
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a...
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in...