Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Facebook Working To Bring Live Sports Games to its Platform
Posted on November 21, 2018
Sports and social media are both in the field of testing new features and continuing to branch out in innovative ways to reach new groups of people. Social media advertising is continuously growing in today’s society and Facebook is, as always, in the front-running for bringing new and innovative ways to reach the public and…
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Fall’s Fanatical New Intern
Posted on August 14, 2018
My name is Nicholas and I am the fall intern at Knox Sports. I proudly attend the University of Florida pursuing a degree in Sports Management. I just began my Senior Year. I’ve been a sports addict my entire life and it’s what has fueled most of my passions throughout the years. I was born…
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A Summer in Sports Marketing
Posted on August 1, 2018
In the midst of this past spring semester at the University of South Florida, I began looking for a summer internship. The quest to find the perfect internship isn’t always easy, and as somebody who wants to work specifically in the sports industry, it became a little bit more complicated. Last summer, I was an…
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The Hashtag Sports Conference!
Posted on July 3, 2018
We spent last week in NYC at the Hashtag Sports Conference! The conference took place at The Times Square Center and at the Microsoft Technology Center. We heard from a variety of speakers who held sessions on content creation, fan engagement, new technologies and platforms, and everything else in the world of sports! We heard…
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The Decline of Print and Radio
Posted on June 22, 2018
It’s no secret that print media and radio ads are slowly dying. In today’s day and age, all forms of marketing are turning to online platforms. With people listening to streaming services and turning to social platforms such as Twitter and Facebook to keep up with news, people seem to be turning away from print…
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A Call For Change In College Basketball
Posted on April 26, 2018
It’s no secret that college basketball teams have been getting away with a lot lately. From players breaking the rules, coaches cheating, and an FBI scandal, the world of college basketball needs a change. Due to all the drama, the NCAA formed a group of 12 people looking to make these needed changes. According to…
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Why Don’t Women’s Sports Get The Same Coverage As Mens?
Posted on March 27, 2018
2017 was a big year for feminism. Numerous people took a stand for women being treated like equals, but if I’m being honest, we still have a long way to go and need to come together to support women’s sports. It’s no secret that women’s sports are not watched or supported as much as men’s…
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From End Zone to Couch
Posted on February 27, 2018
College football attendance in 2017 suffered the biggest drop in 30 years, combined with yet another year of a huge TV ratings gain. So, is the answer that obvious? People are simply bowing to technology and flopping in front of their 70-inch sets and spending their Saturdays with their own bathroom 10 feet away? Well,…
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Figuring Out If Sport Sponsorships Are Right For Your Company
Posted on December 14, 2017
Determining which marketing methods your business should be investing in can be a tough call. You may find yourself asking “How do I know this is the right choice and will yield the engagement we are looking for?” Or perhaps something else along the lines of “is this method in-line with my brand and my overall…
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The Difference Between Sports Marketing vs. Traditional Marketing
Posted on September 25, 2017
The heart of every business lies within its marketing. You can’t have a successful company if no one knows who you are, or what services you offer. This is where marketing comes into play. We are familiar with traditional marketing tactics such as newspaper ads, billboards, television, and radio. But how is traditional marketing tactics…
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