Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Influential Women in Sports
Posted on March 27, 2019
March is International Women’s Month. It’s a time we can reflect on the strong, kind-hearted, hard-working women in sports. There are so many female athletes who paved the way for the sports industry. Sports is one area where women are still the minority, but they shouldn’t be. According to Livestream, 80 percent of women consider…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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