Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Olympic Takeover: Under Armour
Posted on August 12, 2016
The Olympics are in full swing and a week in the United States is living on the podium with fans in Rio from other countries probably sick of our anthem… Tough to argue that the current stars of the Games are the Final Five and Michael Phelps. NBC has insured that we have this message…
Read More
#MoreOlympicIssues
Posted on July 29, 2016
Without actual games to discuss, sports media has been filing Olympic time slots ripping the Rio game and their organizers for every imaginable future malady. As fun as it would be to pile on, a much more intriguing battle is happening in the social ethosphere surrounding these games and they are bringing attention from different…
Read More
Twitter: Changing the way sports are viewed… Well, Trying.
Posted on July 12, 2016
Recently Twitter has been expanding its mini-blogging platform to new heights. A partnership with Periscope and new updated features coming out monthly keep Twitter in one of the top spots when it comes to the social media platform competition. In an all-out effort at World social domination, Twitter has recently introduced live-stream sports broadcasting. They…
Read More
Big Wins for Nike
Posted on June 23, 2016
It has been a few days after the NBA Finals and people are still on the Cavs’ bandwagon, rightfully so. The Cavs made Final history coming back after being down 3-1 to the Warriors along with LeBron James and Kyrie Irving hitting record-breaking stats. Not only did they make NBA history, but the team made…
Read More
How Orlando Sports are Stepping Up in Time of Need
Posted on June 16, 2016
It is hard to fathom the recent tragedies currently going on in Orlando, Florida. As an Orlando native, I can personally say that times are extremely tough for the City Beautiful. The recent murder of Christina Grimmie at an Orlando nightclub, the horrific Pulse nightclub shooting, and the alligator attack on a little boy at…
Read More
Cancel the Olympics?!
Posted on June 8, 2016
Some may think canceling the Olympics is impossible, but it’s the Olympics! However, it is time to seriously consider the situation. It is no secret that the Zika virus is rapidly impacting people all over the world and with the Summer Games in Brazil, a country heavily infested with the virus, caution is not enough.…
Read More
New York Yankees’ Make Change After Decades
Posted on June 6, 2016
The New York Yankees are arguably one of the most, if not the most, recognizable brands in the sports market. Their iconic yet simple uniforms have been the same since the 1930’s with some minor changes in the 70’s. It is clear that the Yankees are not change enthusiasts. Not changing their uniforms for so…
Read More
NHL Expansion Versus Relocation
Posted on August 7, 2015
For the first time in forever (actually the year 2000 but I was 10 so it was forever ago) the NHL is looking to expand league membership by two teams. This comes at a time when the NHL is firmly back on its feet after a couple of lockouts and a less than memorable TV…
Read More
Steph Curry, On Top Of His Game
Posted on February 17, 2015
Steph Curry, the hottest name with the hottest hand in the NBA. Steph Curry is having a year for the ages. This one time college folk hero from Davidson who was a ‘product of the system’ has been shining on basketball’s highest stage and is poised for Super Stardom. Nowhere was this more evident than…
Read More
Tiger’s Still Up When He’s Down
Posted on February 6, 2015
Tiger Woods is still on top, even when he’s not. Yesterday Tiger Woods withdrew from the Farmers Insurance Open at Torrey Pines due to aggravating a lingering back ailment. This is the 3rd time in his last nine tournament appearances that Tiger has had to withdraw from competition. Tiger has not won a Major championship since…
Read More