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Archive

Breaking down the world of sports sponsorships and collegiate sports one episode at a time!

Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: What percentage of your advertising budget goes into sports? How do you measure success? What type of inventory does...

Not all sports sponsorship deals are large six-figure deals. Some are smaller, local deals. What is the best way to manage those deals? What are practical ways to ensure success for those clients? Paul and Brandon dive into how to achieve success in small sponsorship...

Paul and Brandon dive into a deeper conversation on coaches' shows and how they have changed over time. They break down why they think coaches' shows are not as popular as they used to be, ways to enhance your coach's shows, and more! ...

In this episode, we are joined by Derek Scott as we unpack sports sponsorship at the high school level. We discuss key similarities and differences between selling at the college and high school level, the evolution of high school sports sponsorships, regular season vs...