May 17, 2023
Work Life Balance
Paul and Brandon discuss creating a healthy work-life balance while working in sports. ...
Archive
Breaking down the world of sports sponsorships and collegiate sports one episode at a time!Apr 26, 2023
Closing Deals
Paul and Bradon share tips, tricks, and best practices for closing the deal. They also reminisce on stories of deals that have gone great and horribly wrong. You won't want to miss this episode. Listen now! ...
Apr 12, 2023
A deep dive into client services
We are joined by Dillion Parkhill from Texas A&M. Paul, Dillion, and Bradon dive deeper into the topic of client services. They cover everything from best practices, what they look for in potential employees, how to handle hard situations with clients, and even walk us...
Mar 29, 2023
Traditional VS. Sports Marketing Agencies
Paul and Brandon discuss the differences between using traditional agencies vs sports marketing agencies to aid in your sports sponsorship contracts. ...
Mar 14, 2023
NIL with the Director of NIL at University of Tennessee
We're kicking off season 5 with a fan-favorite topic! We're joined by Kat Jones, the Director of NIL at the University of Tennessee. We dive into what the schools are doing to aid athletes in their NIL endeavors, how the NIL role has changed since...
Sep 21, 2022
Bowl Games and Hospitality
Brandon and Paul discuss playoff expansions and how it will change bowl games as we know them. They also discuss hospitality and share some stories on personal hospitality fails and successes. ...
Sep 07, 2022
Comparing Selling Music To Sports
We jump outside our wheelhouse in our latest episode as we discuss selling sponsorships for music vs for sports. We are joined by the incredible Andrew Goldberg as we dive into this topic! ...
Aug 17, 2022
Client Perspective: Gus’s Fried Chicken
Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: What percentage of your advertising budget goes into sports? How do you measure success? What type of inventory does...
Aug 03, 2022
Managing Multiple Partners in the Same Category
Paul and Brandon discuss how to manage multiple partners in the same category. They unpack this from a school/team perspective and a client/agency perspective. They dive into everything from: IP Rights ExclusivityThe difference between pro and college teams managing multiple partners and more! ...
Jul 19, 2022
Small Sponsorship Success
Not all sports sponsorship deals are large six-figure deals. Some are smaller, local deals. What is the best way to manage those deals? What are practical ways to ensure success for those clients? Paul and Brandon dive into how to achieve success in small sponsorship...