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Archive

Breaking down the world of sports sponsorships and collegiate sports one episode at a time!

Paul and Bradon share tips, tricks, and best practices for closing the deal. They also reminisce on stories of deals that have gone great and horribly wrong. You won't want to miss this episode. Listen now! ...

We are joined by Dillion Parkhill from Texas A&M. Paul, Dillion, and Bradon dive deeper into the topic of client services. They cover everything from best practices, what they look for in potential employees, how to handle hard situations with clients, and even walk us...

Brandon and Paul are joined by Phillip Sampietro as we dive into sports sponsorships from the perspective of a small sponsorship client. Topics they discuss are: What percentage of your advertising budget goes into sports? How do you measure success? What type of inventory does...

Not all sports sponsorship deals are large six-figure deals. Some are smaller, local deals. What is the best way to manage those deals? What are practical ways to ensure success for those clients? Paul and Brandon dive into how to achieve success in small sponsorship...