Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Washington Changes Team Name!
Posted on August 4, 2020
In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do. They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…
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What does the future hold for MLB?
Posted on June 23, 2020
As the world slowly starts to roll into this new normalcy of a post-Coronavirus world, sports are beginning to open back up. College sports are good to go with fewer fans in the stands, NASCAR and UFC have already held matches and events. The NBA is coming to Disney. Yet, MLB is still a heaping…
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When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
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Tips + Tricks To Being Productive While Working From Home!
Posted on March 27, 2020
With the Coronavirus spreading rapidly, many companies are having their employees work from home in hopes to flatten the curve + stop the spread of the virus. With this comes a new set of challenges. Working from home is a big change and you can find yourself getting distracted easily. We have a few employees…
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Black History Month | Influential African American Athletes
Posted on February 21, 2020
In honor of Black History Month, we wanted to showcase some of the incredible and monumental African Americans in the world of sports. The world of sports would not be the same without many of these incredible athletes and we’re very thankful for them paving the way. There are so many influential African American athletes…
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The Rise of Streaming Services + Sports
Posted on January 7, 2020
It’s no secret that streaming services have not only become omnipresent but also a source for excellence in programming in today’s society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and an incredible and attractive variety of shows and movies. There…
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Instagram Takes Likes on Posts Away
Posted on November 21, 2019
First it was removing the follow tab, now Instagram is taking away the likes on photos. We are used to seeing Instagram algorithm changes, but why this big change? It’s a bold move for a platform that revolves around people sharing their day-to-day activities and accumulating likes. What does this new change mean and how…
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Mental Health For Athletes
Posted on November 6, 2019
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness can take a toll on anyone, especially those in the spotlight and who are under large amounts of stress, like athletes. On top of…
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Meet Our Fall Intern!
Posted on October 15, 2019
Hi everyone! My name is Taylor Livsey and I am the Knox Sports fall intern. I am currently a senior studying marketing at the University of Tampa, and a member of a sorority called Sigma Delta Tau. Living in Tampa, Florida these past 3 years has been a dream. I love being able to go…
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