Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
How Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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What Are Targeted Ads?
Posted on June 21, 2019
Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phones and laptops. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed? Orwellian as it may seem, the answer is simple: targeted…
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Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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The History of Sports Marketing
Posted on May 14, 2019
Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…
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How Fan Engagment Has Changed For The Millennial Generation
Posted on April 19, 2019
The face of sports is ever-changing, and so are the fans. Especially for fans in the millennial generation. With this generation of sports fans, the impact of engagement is crucial to success in the sports world. For our generation, getting fans in the door is not easy. Ticket sales may be lagging with some organizations,…
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Influential Women in Sports
Posted on March 27, 2019
March is International Women’s Month. It’s a time we can reflect on the strong, kind-hearted, hard-working women in sports. There are so many female athletes who paved the way for the sports industry. Sports is one area where women are still the minority, but they shouldn’t be. According to Livestream, 80 percent of women consider…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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Sports Fans Win in Ratings
Posted on December 4, 2018
With streaming platforms such as Hulu and Netflix, the number of people watching live T.V. has gone down drastically. Good television ratings are just a thing of the past. Or are they? According to the ratings, people still watch live sports. According to Vulture.com, “… the early projections from one network research source suggest CBS…
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