It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about using emojis in newsletters, especially in the business setting?
What started as a fun element to add to texts, has evolved to social media use, merchandise, and even a movie. The newest way people are currently using emojis is in marketing and business tactics.
It has become more and more common for companies to use emojis in the subject line of their newsletters and emails that they send out to clients and subscribers alike.
Getting people to open newsletters can be a hard job as it is. Putting emojis in the subject line is a bold new tactic, but it has become more and more common. We wanted to know how people react to receiving newsletters with emojis in the subject line.
As a millennial, I personally prefer to open emails with emojis. It’s enticing. It looks more user-friendly. When I see emojis in the subject line, I feel that it will be filled with info and facts. It does not seem as salesy to me and due to those things, I am more likely to open those newsletters.
On the other hand, a few of the other employees in the office disagree. They are less likely to open a newsletter or email with an emoji in the subject line. It just does not seem as professional to them and they simply prefer the subject line to not contain emojis.
Due to the differences, we wanted to see what the general population thought about receiving newsletters with emojis. So in order to do this, we took to social media.
Three polls were taken on various social media platforms to find out if the general population preferred receiving emails that used emojis in the subject line or if people preferred receiving emails without emojis in the subject line. Here is what we found:
On Facebook, 67% of polled voters preferred emails with emojis in the subject line, while 33% were more likely to open emails without emojis in the subject line.
On Twitter, 20% of voters opted for emails with emojis in the subject line, while 52% of the voters were more likely to open newsletters without emojis in the subject line. We also offered a third choice for voters on this platform, which was no preference. 28% of voters chose the third option and said they did not care if emojis were used in the subject line of emails or newsletters.
The final platform we selected to poll was Instagram. 20% of voters selected receiving emails with emojis. While 80% of voters selected with or without emojis.
A total of 149 people were polled through the various social platforms throughout a two day period.
It seems that putting emojis in the subject line of emails won’t make or break the opening rate. Though there was a larger amount of voters who chose the without emojis options, there was still a good-sized pool of voters who preferred emojis or didn’t have a presence whatsoever.