Tag: sports marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet our spring intern!
Posted on January 29, 2025
My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…
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Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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The Evolution of Digital Assets in Sports Marketing
Posted on July 18, 2024
Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…
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Maximizing Large Local Clients
Posted on July 10, 2024
In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…
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ROI in your sports sponsorship deals
Posted on June 26, 2024
When working with clients to create sports sponsorships, it is crucial to demonstrate measurable success. In recent times, nothing is more important to sponsors than the return on investment (ROI). Over the years, the methods to evaluate and maximize the ROI have changed substantially. Sports marketing itself has evolved and now is treated like any…
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Meet our summer intern!
Posted on June 25, 2024
My name is Emilie Clay and I am the summer 2024 intern for Knox Sports! I am a rising senior at the University of Tampa, on track to graduate in May 2025. I am double majoring in both Sport Management and Marketing. I grew up in Southborough, Massachusetts, and still visit home during school breaks…
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Closing Deals
Posted on April 8, 2024
Closing deals is an imperative part of sports marketing. There are two types of challenges that are important to note in selling sponsorship deals. They include “Selling us’ ‘ and “re-sell the negotiations.” Selling us is selling the services your company provides. It can be hard because you’re essentially selling a concept, but the goal…
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Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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How non-profits can find success is sports sponsorships
Posted on March 7, 2024
Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together. Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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