The NIL is here, and it is taking the world of college athletics by storm. It is changing aspects of athletics for all those involved whether you’re a coach, player, or third-party collective making the deals themselves. The hardest part of NIL is the confusion,...
[caption id="attachment_18853" align="alignright" width="300"] Robert and his family, who are now full-time Floridians![/caption] My name is Robert Maxwell and I am the summer intern at Knox Sports Marketing. I am originally from Wayne, Pennsylvania. Before the start of my 8th-grade year, my family decided to move...
In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it...
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch....
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school's...
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one...
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins...
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television,...
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team's logo and marks. First, not everyone is allowed to use...
My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a...