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Sports Marketing

There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...

It has been revealed that Amazon has bought exclusive rights to Thursday Night Football deal. This means that it will be aired exclusively via Amazon prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive...

The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...

We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place?...

It’s no secret that streaming services have not only become omnipresent, but also a source for excellence in programming in today's society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and...