Category: Sports Marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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How non-profits can find success is sports sponsorships
Posted on March 7, 2024
Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together. Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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Meet our Fall intern!
Posted on September 2, 2022
Meet DJ! My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown, Pennsylvania. I’m a diehard Philly sports fan. My two favorite teams are the Phillies and the 76ers. Growing up, my family has always vacationed in various parts of Florida. So naturally, I wanted to…
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Small Sponsorship Success
Posted on August 4, 2022
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in sports, but not all of them. Small sports sponsorship deals still occurs everywhere for companies that may not be able to pay millions of dollars.…
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How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
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Coaches Shows
Posted on June 29, 2022
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school’s radio schedule due to the influence that coaches have. Incorporating…
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Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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Exploring High School Sponsorships
Posted on June 23, 2022
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…
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The Death of Radio is Greatly Exaggerated
Posted on June 22, 2022
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…
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