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Sports Marketing

Oct 04, 2021

Posted in Branding, College Athletes, Fan Engagment, Promotions, Sports, Sports Marketing, Sports Sponsorship, Women Sports by
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There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...

May 17, 2021

Posted in Branding, Broadcasting, Endorsements, Fan Engagment, Football, Online streaming, Sports, Sports Marketing, Sports Sponsorship by
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It has been revealed that Amazon has bought exclusive rights to Thursday Night Football deal. This means that it will be aired exclusively via Amazon prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive...

Jan 05, 2021

Posted in Advertising, Branding, Broadcasting, College Athletes, Coronavirus, Fan Engagment, Social Media, Sports, Sports Marketing, Sports Sponsorship, Women Sports by
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The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...

Jun 04, 2020

Posted in Basketball, College Athletes, Fan Engagment, Football, MLB, NASCAR, NBA, NCAA, NFL, NHL, Olympic, SEC, Sports Marketing, Sports Sponsorship, Women Sports by
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We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place?...