Category: Sports Marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
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The Rise of Streaming Services + Sports
Posted on January 7, 2020
It’s no secret that streaming services have not only become omnipresent but also a source for excellence in programming in today’s society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and an incredible and attractive variety of shows and movies. There…
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Mental Health For Athletes
Posted on November 6, 2019
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness can take a toll on anyone, especially those in the spotlight and who are under large amounts of stress, like athletes. On top of…
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Meet Our Fall Intern!
Posted on October 15, 2019
Hi everyone! My name is Taylor Livsey and I am the Knox Sports fall intern. I am currently a senior studying marketing at the University of Tampa, and a member of a sorority called Sigma Delta Tau. Living in Tampa, Florida these past 3 years has been a dream. I love being able to go…
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Our Favorite Promotions Celebrating The Return Of Football!
Posted on September 23, 2019
Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions! Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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What Are Targeted Ads?
Posted on June 21, 2019
Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phones and laptops. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed? Orwellian as it may seem, the answer is simple: targeted…
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Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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The History of Sports Marketing
Posted on May 14, 2019
Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…
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