Category: Sports Marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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Integrating Sports Sponsorships with Universities
Posted on March 24, 2022
In today’s day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built by the Home Depot at select colleges. These are all…
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Why baseball and softball sponsorships are on the rise
Posted on October 4, 2021
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…
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Meet our fall intern, Candice!
Posted on September 14, 2021
Meet Candice! My name is Candice Lovelace, and I am the fall intern at Knox Sports Marketing! I am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing,…
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Selling from your alma mater
Posted on July 12, 2021
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can be difficult to set aside your emotions and come…
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Amazon Wins Exclusive NFL Rights
Posted on May 17, 2021
It has been revealed that Amazon has bought exclusive rights to the Thursday Night Football deal. This means that it will be aired exclusively via Amazon Prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive rights holder for Thursday Night Football. What does this…
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Meet our spring intern, Spencer!
Posted on February 16, 2021
Hello. I am Spencer Graff, a Senior at the University of Tampa and the spring intern for Knox Sports Marketing. I am a sports management major who plans on attending law school after graduation with the ultimate goal of working in the legal department for a professional team. I really hope to learn a little…
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2021: Our predictions for this years sports.
Posted on January 5, 2021
The world of sports looks so different. While fans may be in the stands in some states, it’s still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will they be back to normal? While nothing is set in…
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Washington Changes Team Name!
Posted on August 4, 2020
In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do. They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…
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