Category: Social Media
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
Read More
Meet our fall intern!
Posted on August 29, 2024
My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…
Read More
The Death of Radio is Greatly Exaggerated
Posted on June 22, 2022
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…
Read More
TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
Read More
Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
Read More
Meet our fall intern, Candice!
Posted on September 14, 2021
My name is Candice Lovelace and I am the fall intern at Knox Sports Marketing! I am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing and I…
Read More
2021: Our predictions for this years sports.
Posted on January 5, 2021
The world of sports looks so different. While fans may be in the stands in some states, it’s still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will they be back to normal? While nothing is set in…
Read More
NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
Read More
Our Favorite Promotions Celebrating The Return Of Football!
Posted on September 23, 2019
Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions! Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…
Read More
The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
Read More