Category: Sports Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet Our 2026 Summer Intern!
Posted on June 10, 2026
Meet Cade! Hi, my name is Cade Cusmano, and I am the new Knox Sports summer intern. I just recently graduated from Florida State University Cum Laude with a Bachelor of Science in Sport Management and a minor in business management. I was recently accepted into FSU Graduate School to pursue my master’s degree in Sport…
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Meet Our Spring Intern!
Posted on January 26, 2026
Meet our intern! Hello, my name is Cam Licolli, and I am the Knox Sports Marketing Spring Intern! I am a rising junior at the University of Tampa, graduating in the Winter of 2027. I’m majoring in Advertising and Public Relations with a double minor in Communications and Sport Management. On campus, I am a…
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Hiring and Firing
Posted on May 22, 2025
Hiring and Firing The effectiveness of a team is significantly influenced by the manager’s ability to hire and fire its employees. It is a critical factor in the organization’s functionality and success. The Initial Hiring Process and Finding the Right Fit: The hiring process can be long and meticulous. However, it is important to take…
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Meet our summer intern!
Posted on May 20, 2025
Meet Emmie: Hello, my name is Emmie Riendeau, and I am the Knox Sports Marketing summer intern! I am an upcoming senior at the University of Tampa and graduating in the Spring of 2026. My major is in sport management with a business administration minor. On campus, I am a part of the Honors Program.…
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Meet our spring intern!
Posted on January 29, 2025
Meet Ryan! My name is Ryan Macke, and I am the Knox Sports spring intern. I’m a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. In 2021, I moved to Tampa and have loved every second of it. I am from Wyckoff,…
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College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
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Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
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Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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The Evolution of Digital Assets in Sports Marketing
Posted on July 18, 2024
Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…
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