Category: Sports Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet our spring intern!
Posted on January 29, 2025
My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…
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College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
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Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
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Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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The Evolution of Digital Assets in Sports Marketing
Posted on July 18, 2024
Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…
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Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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How non-profits can find success is sports sponsorships
Posted on March 7, 2024
Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together. Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…
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Meet our spring 2023 intern!
Posted on January 18, 2023
My name is Jack Hagan and I am the Knox Sports spring intern. I am a senior at the University of Tampa on track to graduate in May of 2023 with a degree in Sport Management and a Business Administration minor. I grew up in Wyckoff, New Jersey, and lived there for over 21 years.…
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NIL
Posted on November 2, 2022
The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…
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