My name is Jack Hagan and I am a senior at the University of Tampa on track to graduate in May of 2023 with a degree in Sport Management and a Business Administration minor. I grew up in Wyckoff, New Jersey, and lived there for...
The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL was pushed onto the scene before people were ready for it. People around the country...
The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many areas. With the format still years away, everything will remain mostly the same for now, but...
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports, such as short 30-second spots and permanent signage around a stadium. In recent years, the usage...
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at...
In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it...
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch....
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in sports, but not all of it. Small sports sponsorships still occur everywhere for companies that may...
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In the realm of sports sponsorships,...
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you...