What Are Targeted Ads?

Posted on June 21, 2019

Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phones and laptops. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed? Orwellian as it may seem, the answer is simple: targeted…

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Should Emojis Be Used In Newsletters?

Posted on May 28, 2019

It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…

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The History of Sports Marketing

Posted on May 14, 2019

Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the  World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…

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How Fan Engagment Has Changed For The Millennial Generation

Posted on April 19, 2019

The face of sports is ever-changing, and so are the fans. Especially for fans in the millennial generation. With this generation of sports fans, the impact of engagement is crucial to success in the sports world.  For our generation, getting fans in the door is not easy. Ticket sales may be lagging with some organizations,…

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Top Super Bowl Commercials

Posted on February 5, 2019

Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…

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Should They Sit This One Out?

Posted on January 14, 2019

To sit or not to sit, that is the question for some of the  NCAA’s top athletes. Many athletes are choosing to abstain from bowl games.  As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…

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Sports Fans Win in Ratings

Posted on December 4, 2018

With streaming platforms such as Hulu and Netflix, the number of people watching live T.V. has gone down drastically. Good television ratings are just a thing of the past. Or are they?  According to the ratings, people still watch live sports.  According to Vulture.com, “… the early projections from one network research source suggest CBS…

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A Summer in Sports Marketing

Posted on August 1, 2018

In the midst of this past spring semester at the University of South Florida, I began looking for a summer internship. The quest to find the perfect internship isn’t always easy, and as somebody who wants to work specifically in the sports industry, it became a little bit more complicated. Last summer, I was an…

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The Hashtag Sports Conference!

Posted on July 3, 2018

We spent last week in NYC at the Hashtag Sports Conference! The conference took place at The Times Square Center and at the Microsoft Technology Center. We heard from a variety of speakers who held sessions on content creation, fan engagement, new technologies and platforms, and everything else in the world of sports!  We heard…

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From End Zone to Couch

Posted on February 27, 2018

College football attendance in 2017 suffered the biggest drop in 30 years, combined with yet another year of a huge TV ratings gain. So, is the answer that obvious? People are simply bowing to technology and flopping in front of their 70-inch sets and spending their Saturdays with their own bathroom 10 feet away? Well,…

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