It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In the realm of sports sponsorships,...
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you...
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school's...
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one...
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins...
When looking at sports sponsorships in college it is important to know the difference between basketball and football. The amount of fan engagement, volume of ads, and money spent on sponsorships is quite different between the two. Overall, football in comparison to basketball has more hype...
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television,...
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. As the sporting industry has...
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team's logo and marks. First, not everyone is allowed to use...
In today's day and age sponsorships play a huge role not only in pro sports but in college sports as well. If you have ever experienced a college gameday weekend you see sponsorship tents, trick shots done by fans, and even ESPN College Gameday Built...