Category: Sports Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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The History of Sports Marketing
Posted on May 14, 2019
Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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