Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it's not surprising that companies want their five-million-dollar commercial to air during America’s biggest television-watching party. But what were this year's top Super Bowl commercials?
Here are our 2019 top picks and why we think they hit it out of the park:
1. Brand: Amazon
https://www.youtube.com/watch?v=8y-1h_C8ad8[
Why we chose it: The Amazon dog food commercial stayed on brand and clearly communicated its message.
2. Brand: Hyundai
https://www.youtube.com/watch?v=B5FzKB5TW0Y[
Why we chose it: The commercial with Jason Bateman was humorous and grabbed people's attention. On top of that, it let you know it was a car commercial from the get-go. We have grown tired of crazy production numbers that don’t reveal a brand until the last second. This was a hilarious build-up to an expected finish line, and we remembered Hyundai.
3. Brand: Bud Light
https://www.youtube.com/watch?v=8fhOItB0zUM
Why we chose it: The Bud Light crossover commercial with Games of Thrones was brilliant. It was memorable solely due to the fact that you didn’t know what was coming.
4. Brand: NFL
https://www.youtube.com/watch?v=E6JjyRhfjOE
Why we chose it: The 100-year commercial was a huge hit for any football fan. It was really well thought out integrating the personalities of players into the spot.
5. Brand: Verizon
https://www.youtube.com/watch?v=02m05hW31Wo
Why we chose it: The First Responder commercial was a hit solely due to it playing on people's emotions. Tugging on the heartstrings is always a smart marketing technique.
Though the ads gained a lot of views the question we can ask is if it was worth what the companies spent. For these commercials, we think it was!
Let us know which of the Super Bowl commercials were your favorite or least favorite this year in the comments below. ⬇️