Tag: #SportsMarketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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Meet Our Fall Intern!
Posted on October 15, 2019
Hi everyone! My name is Taylor Livsey and I am the Knox Sports fall intern. I am currently a senior studying marketing at the University of Tampa, and a member of a sorority called Sigma Delta Tau. Living in Tampa, Florida these past 3 years has been a dream. I love being able to go…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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