Meet our spring intern!

Posted on January 29, 2025

My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…

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Work-Life Balance

Posted on November 15, 2024

Work-life balance is something that many of us strive for, yet achieving it is difficult. For those working in sports, where a job often feels like a lifestyle, the battle can be even harder. Through stories of moments in their careers, Paul Sickmon and Brandon Parks share how their journey to find a work-life balance…

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What we would change if we ran the NCAA

Posted on October 7, 2024

What if Paul and Brandon were in charge of the NCAA?   The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA?  It might look like making some changes to…

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College Football Opening Day Stories with Paul and Brandon

Posted on September 20, 2024

Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…

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Finding Success With Small Budgets in Sports Sponsorships

Posted on July 25, 2024

In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way.  Maximizing Limited Dollars…

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Client Perspective: Gus’s Fried Chicken

Posted on September 7, 2022

In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…

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Meet our Fall intern!

Posted on September 2, 2022

My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch. Ever since I was young, my family has always vacationed…

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How to Close the Deal

Posted on August 4, 2022

In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…

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Exploring High School Sponsorships

Posted on June 23, 2022

Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…

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The Death of Radio is Greatly Exaggerated

Posted on June 22, 2022

Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…

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