Category: Sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
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Exploring High School Sponsorships
Posted on June 23, 2022
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…
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The Death of Radio is Greatly Exaggerated
Posted on June 22, 2022
Is Radio dead? Back when television and social media weren’t the main sources of consumption for sports there were only radio broadcasts. Sometimes, people wouldn’t even be able to listen to their favorite teams because the broadcast didn’t reach them. Since the introduction of television, streaming, and social media there has been a complete evolution…
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TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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Meet Our Summer Intern!
Posted on May 10, 2022
Meet our intern! My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a degree in sports management and I am…
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Why baseball and softball sponsorships are on the rise
Posted on October 4, 2021
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…
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Meet our fall intern, Candice!
Posted on September 14, 2021
Meet Candice! My name is Candice Lovelace, and I am the fall intern at Knox Sports Marketing! I am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing,…
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Amazon Wins Exclusive NFL Rights
Posted on May 17, 2021
It has been revealed that Amazon has bought exclusive rights to the Thursday Night Football deal. This means that it will be aired exclusively via Amazon Prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive rights holder for Thursday Night Football. What does this…
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Meet our spring intern, Spencer!
Posted on February 16, 2021
Hello. I am Spencer Graff, a Senior at the University of Tampa and the spring intern for Knox Sports Marketing. I am a sports management major who plans on attending law school after graduation with the ultimate goal of working in the legal department for a professional team. I really hope to learn a little…
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