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Sports

May 17, 2021

Posted in Branding, Broadcasting, Endorsements, Fan Engagment, Football, Online streaming, Sports, Sports Marketing, Sports Sponsorship by
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It has been revealed that Amazon has bought exclusive rights to Thursday Night Football deal. This means that it will be aired exclusively via Amazon prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive...

Jan 05, 2021

Posted in Advertising, Branding, Broadcasting, College Athletes, Coronavirus, Fan Engagment, Social Media, Sports, Sports Marketing, Sports Sponsorship, Women Sports by
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The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...

Jan 07, 2020

Posted in Advertising, Branding, Broadcasting, Endorsements, Sports, Sports Marketing, Sports Sponsorship by
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It’s no secret that streaming services have not only become omnipresent, but also a source for excellence in programming in today's society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and...