How non-profits can find success is sports sponsorships

Posted on March 7, 2024

Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together.  Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…

Read More

Client Perspective: Gus’s Fried Chicken

Posted on September 7, 2022

In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…

Read More

How to Sell Sponsorships with Hot and Cold Properties

Posted on August 4, 2022

It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties.  How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…

Read More

How to Close the Deal

Posted on August 4, 2022

In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…

Read More

Why baseball and softball sponsorships are on the rise

Posted on October 4, 2021

There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…

Read More

Our Favorite Promotions Celebrating The Return Of Football!

Posted on September 23, 2019

Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions!  Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…

Read More

The Hashtag Sports Conference: Year Two

Posted on July 8, 2019

This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well.  Although scary, being timely…

Read More

Top Super Bowl Commercials

Posted on February 5, 2019

Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…

Read More

The Hashtag Sports Conference!

Posted on July 3, 2018

We spent last week in NYC at the Hashtag Sports Conference! The conference took place at The Times Square Center and at the Microsoft Technology Center. We heard from a variety of speakers who held sessions on content creation, fan engagement, new technologies and platforms, and everything else in the world of sports!  We heard…

Read More

What Is a Register To Win Promotion?

Posted on August 21, 2017

Register To Win Promotions And How They Grow Your Business Have you found yourself wondering “How can I get new leads?” or “How can I get more people to visit my business?” These are common concerns in the business world, trust us- we have all been there. If you find yourself thinking this too often…

Read More

Want to learn more?

Let the team at Knox Sports negotiate the best value for your sponsorship contracts.

Get Started Today