Category: NFL
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Washington Changes Team Name!
Posted on August 4, 2020
In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do. They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…
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When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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Mental Health For Athletes
Posted on November 6, 2019
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness can take a toll on anyone, especially those in the spotlight and who are under large amounts of stress, like athletes. On top of…
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Our Favorite Promotions Celebrating The Return Of Football!
Posted on September 23, 2019
Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions! Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…
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How Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
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Influential Women in Sports
Posted on March 27, 2019
March is International Women’s Month. It’s a time we can reflect on the strong, kind-hearted, hard-working women in sports. There are so many female athletes who paved the way for the sports industry. Sports is one area where women are still the minority, but they shouldn’t be. According to Livestream, 80 percent of women consider…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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Fall’s Fanatical New Intern
Posted on August 14, 2018
My name is Nicholas and I am the fall intern at Knox Sports. I proudly attend the University of Florida pursuing a degree in Sports Management. I just began my Senior Year. I’ve been a sports addict my entire life and it’s what has fueled most of my passions throughout the years. I was born…
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Twitter: Changing the way sports are viewed… Well, Trying.
Posted on July 12, 2016
Recently Twitter has been expanding its mini-blogging platform to new heights. A partnership with Periscope and new updated features coming out monthly keep Twitter in one of the top spots when it comes to the social media platform competition, possibly bringing live sports on Twitter. In an all-out effort at World social domination, Twitter has…
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