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marketing Tag

The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along.  NIL was pushed onto the scene before people were ready for it. People around the country...

There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...

The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...

This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than...