The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL was pushed onto the scene before people were ready for it. People around the country...
In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it...
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In the realm of sports sponsorships,...
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring...
Cold calling is one thing, but at some point, you have to close the deal. What is the path to closing the deal? How do I know how to structure things in a pitch? What are some things I should keep in mind when giving a...
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can...
The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...
First it was removing the follow tab, now Instagram is taking away the likes on photos. Why this big change? It’s a bold move for a platform that revolves around people sharing their day-to-day activities and accumulating likes. What does this new change mean and...
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than...
It’s no secret that we live in a tech savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years...