Tag: marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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Maximizing Large Local Clients
Posted on July 10, 2024
In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…
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Selling in Professional Sports
Posted on April 26, 2024
When selling sports sponsorships there are basic guidelines that apply no matter what level of sports you are selling. However, there are numerous differences in selling college sports sponsorships and selling professional sports sponsorships deals We dive into this topic, discussing the differences in resoruces, inventory, and much, much more. “I think a big part…
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Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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NIL
Posted on November 2, 2022
The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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How to Sell Sponsorships with Hot and Cold Properties
Posted on August 4, 2022
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…
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Why baseball and softball sponsorships are on the rise
Posted on October 4, 2021
There are many areas of sports sponsorship that can elevate your marketing goals. College baseball and softball sponsorships are an area that is growing and will continue to grow in the next few years. In this article, Paul and Brandon break down what makes sponsoring college softball and baseball on the rise and why they…
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Closing the Deal
Posted on July 22, 2021
Cold calling is one thing, but at some point, you have to close the deal. What is the path to closing the deal? How do I know how to structure things in a pitch? What are some things I should keep in mind when giving a pitch? We break it down below. First things first,…
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