Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Bowl Games and Hospitality
Posted on October 3, 2022
The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many areas. Belive it or not, these changes can impact the future of bowl games and hospitality. With the format still years away, everything will remain…
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Integrating Videoboards into Sports
Posted on October 3, 2022
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports, such as short 30-second spots and permanent signage around a stadium. In recent years, the usage of LED video boards and ribbons has increased and…
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Comparing Selling Music To Sports
Posted on September 14, 2022
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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Meet our Fall intern!
Posted on September 2, 2022
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch. Ever since I was young, my family has always vacationed…
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Small Sponsorship Success
Posted on August 4, 2022
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in sports, but not all of them. Small sports sponsorship deals still occurs everywhere for companies that may not be able to pay millions of dollars.…
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How to Sell Sponsorships with Hot and Cold Properties
Posted on August 4, 2022
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…
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How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
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Coaches Shows
Posted on June 29, 2022
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school’s radio schedule due to the influence that coaches have. Incorporating…
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Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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