Category: New York Yankees
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
New York Yankees’ Make Change After Decades
Posted on June 6, 2016
The New York Yankees are arguably one of the most, if not the most, recognizable brands in the sports market. Their iconic yet simple uniforms have been the same since the 1930’s with some minor changes in the 70s. It is clear that the Yankees are not change enthusiasts. But the New York Yankees are…
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Come on Ump! Bring on the Sponsorship Dollars
Posted on October 16, 2012
Should the MLB seriously consider using instant replay more in Pro Baseball? Well…umm…yes. Not only would this help the game, but also would bring in more sponsorship dollars for MLB teams. The world’s most popular baseball franchise, the New York Yankees, got jobbed by the umps on Sunday night. This should serve as the final…
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