Category: Marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet Our Spring Intern!
Posted on January 26, 2026
Meet our intern! Hello, my name is Cam Licolli, and I am the Knox Sports Marketing Spring Intern! I am a rising junior at the University of Tampa, graduating in the Winter of 2027. I’m majoring in Advertising and Public Relations with a double minor in Communications and Sport Management. On campus, I am a…
Read More
College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
Read More
Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
Read More
Meet our fall intern!
Posted on August 29, 2024
Meet our Fall Intern! My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally…
Read More
Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
Read More