Category: NBA
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
Read MoreMental Health For Athletes
Posted on November 6, 2019
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness can take a toll on anyone, especially those in the spotlight and who are under large amounts of stress, like athletes. On top of…
Read MoreHow Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
Read MoreA Call For Change In College Basketball
Posted on April 26, 2018
It’s no secret that college basketball teams have been getting away with a lot lately. From players breaking the rules, coaches cheating, and an FBI scandal, the world of college basketball needs a change. Due to all the drama, the NCAA formed a group of 12 people looking to make these needed changes. According to…
Read MoreTwitter: Changing the way sports are viewed… Well, Trying.
Posted on July 12, 2016
Recently Twitter has been expanding its mini-blogging platform to new heights. A partnership with Periscope and new updated features coming out monthly keep Twitter in one of the top spots when it comes to the social media platform competition, possibly bringing live sports on Twitter. In an all-out effort at World social domination, Twitter has…
Read MoreBig Wins for Nike
Posted on June 23, 2016
It has been a few days after the NBA Finals and people are still on the Cavs’ bandwagon, rightfully so. The Cavs made Final history coming back after being down 3-1 to the Warriors along with LeBron James and Kyrie Irving hitting record-breaking stats. Not only did they make NBA history, but the team made…
Read MoreHow Orlando Sports are Stepping Up in Time of Need
Posted on June 16, 2016
It is hard to fathom the recent tragedies currently going on in Orlando, Florida. As an Orlando native, I can personally say that times are extremely tough for the City Beautiful. The recent murder of Christina Grimmie at an Orlando nightclub, the horrific Pulse nightclub shooting, and the alligator attack on a little boy at…
Read MoreSteph Curry, On Top Of His Game
Posted on February 17, 2015
Steph Curry, is the hottest name with the hottest hand in the NBA. Steph Curry is having a year for the ages. This one-time college folk hero from Davidson who was a ‘product of the system’ has been shining on basketball’s highest stage and is poised for Super Stardom. Nowhere was this more evident than…
Read MoreShould Companies Sponsor Big Brother Coverage in Sports?
Posted on January 23, 2013
Should players clean up their acts in order to be allowed a sponsorship? After hearing about an on and off-court verbal incident with Carmelo Anthony and the visiting Kevin Garnett, the New York Knicks decided to use their sophisticated in-arena recording devices to tape all the in-game banter. Deemed a preventative measure by the home…
Read MoreSay It Ain’t So! NBA Jersey Sponsorship?
Posted on October 10, 2012
Recently, the NBA has been public with their desire to make the last brand money grab and place corporate logos on the jerseys of their member teams. It will be interesting to see the outcry that this brings because, in the Universe of the Big Four US sports, the game jersey has seemingly been the…
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