Category: NCAA
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
What we would change if we ran the NCAA
Posted on October 7, 2024
What if Paul and Brandon were in charge of the NCAA? The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA? It might look like making some changes to…
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March Madness
Posted on March 23, 2021
March Madness History March Madness first started in 1939 and quickly became a premier sporting event year-after-year. It is the largest major basketball tournament in the U.S., consisting of six rounds. The first round starts with 64 teams, then dwindles to 32, then they have the Sweet Sixteen, the Elite Eight, the Final 4, and…
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When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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How Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
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Influential Women in Sports
Posted on March 27, 2019
March is International Women’s Month. It’s a time we can reflect on the strong, kind-hearted, hard-working women in sports. There are so many female athletes who paved the way for the sports industry. Sports is one area where women are still the minority, but they shouldn’t be. According to Livestream, 80 percent of women consider…
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